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Jurnalul de "bord" al unui plimbaret prin Transilvania...
After her mother died, Lamarr received an email from Zappos about the unreturned shoes. She explained her situation, and a Zappos employee offered to send a UPS driver to her house so she wouldn't have to bother with boxes, labels, and the rest. It was a thoughtful gesture. But then that same employee made an even more thoughtful gesture — here's how Lamarr described it:
"When I came home from town, a florist delivery man was just leaving. It was a beautiful arrangement in a basket with white lilies and roses and carnations. Big and lush and fragrant. I opened the card, and it was from Zappos. I burst into tears. I'm a sucker for kindness, and if that isn't one of the nicest things I've ever had happen to me, I don't know what is. So... IF YOU BUY SHOES ONLINE, GET THEM FROM ZAPPOS. With hearts like theirs, you know they're good to do business with."
Learning is fine. Listening is good. Consensus is natural.
But initiating is rare and valuable and essential.
How often do you or your brand initiate rather than react? How often do you tweet instead of retweet? Invent rather than exploit?